Omnichannel Support 3.0 - The eCommerce Playbook
- Matt
- Apr 12
- 1 min read
Turning TikTok, IG, and DMs into Revenue Channels
In 2025, your customer's shopping journey doesn’t start on your website — it starts on TikTok, Instagram, or YouTube Live.
They don’t want to email you.
They don’t want to wait.
They want real-time support inside the platforms where they discover and buy.
But for most small eCommerce brands, social support is still a scattered mess:
Missed DMs and inconsistent replies
No visibility into order history from IG or TikTok
Zero escalation process from bot → human → expert
Customer convos split across email, chat, and social apps
If that sounds familiar, it’s time for Omnichannel Support 3.0.
We created a new, no-fluff guide for DTC brands that want to clean up their CX and turn social conversations into conversions.
🔍 Inside the playbook:
How to embed AI or live agents into TikTok Shop
Workflow to escalate IG DMs to chat, phone, or email
Post-purchase support strategies in influencer campaigns
How to offer real-time help during YouTube Live shopping events
Recommended tools, integrations, and tech stack options
This is the modern CX infrastructure small brands need to compete with the big players — without losing your personal touch.
Submit your contact information below to access the full playbook:
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